Customer Success Stories

Here's how our customers have hit their targets and more with SEO A/B testing.

Find out how Skyscanner, KinderCare, and The Stepstone Group paved their path to more organic traffic sessions, smarter and data-driven SEO strategy, and better collaboration with other teams and winning executive buy-ins. 

Global sports brand case study

Uplifted revenue by $6 million

An iconic global sports brand’s SEO team came to SearchPilot with precise requirements—they needed more insights, more impactful SEO reporting, and a higher testing cadence.

They needed to be able to run more tests, detect small but meaningful SEO changes and report on tangible results to demonstrate progress and value to internal stakeholders. Here’s how SearchPilot helped them achieve this and more. 

Read about the global sports brand's success
Flight Centre case study

Grew traffic by 26%

Flight Centre is an Australian travel agency founded in 1982 and headquartered in Brisbane, Australia. The company has more than 75,000 customers globally.

Flight Centre’s search engine optimization (SEO) team recognized that it needed more agility to maximize the impact of the SEO changes it was making. That’s where SearchPilot came in.

Read about Flight Centre's SEO success
Skyscanner success story cover

Outperformed industry levels

This award-winning campaign with Skyscanner, included running over 1,000 tests in three years to overtake the expected organic traffic levels for the travel industry. Definitely worthy of the Best Use of Data (SEO – large enterprise) award at the 2023 European Search Awards.

Learn how they recovered from pre-Covid traffic levels ahead of the travel industry by dialling up their SEO testing program.  

Read about Skyscanner's SEO Success
Stepstone story cover

Highest winning SEO tests rate

The Stepstone Group created a stronger SEO testing strategy that delivered accurate, actionable data. They can now run more SEO experiments, get better actionable insights, gain engineering buy-in, and are a stronger part of their company-wide testing culture. 

Find out how they achieved the highest winning tests rate among all SearchPilot customers. 

Read about The Stepstone Group's SEO Success
Kindercare success story cover page

Growing more organic sessions for more visibility

Find out how KinderCare maximised their search visibility through SEO A/B testing programs to support their company's mission to be the leading care provider in the United States. 

Read about KinderCare's SEO Success
Real estate business success story

Achieve high SEO and CRO goals

This real estate business wanted to align its SEO and CRO teams and create shared, cohesive goals for its website, backed by accurate data, enhanced visibility, and powerful testing capabilities. It sparked higher conversion rates and increased traffic with full-funnel testing all from using one platform. 

Read about this SEO and CRO success story

SEO Testing Case Studies

One of the best things about working in this area is the range and depth of insights we get access to as a result of all the tests our customers are running. Even better, we get to write them up and share them with you.